Mobile applications have revolutionized more than business – they’ve changed how we do everything. Welcome to our “go anywhere, do anything” culture. What mobile apps mean for you and your business include:
The mobile apps market is enormous and still growing. Yes, competition is fierce. By 2016, according to Gartner, there could be as many as 310 billion apps downloaded, with a potential $74 billion in revenue.
How do you measure the success of your mobile apps? Retention. Studies show that just 20% of mobile apps are used more than once. Others are uninstalled or forgotten about as a new one takes their place. Several key factors determine if a mobile app will live on past that first use. Obviously sales and audience size matter, but what determines if the app gets cast aside is how well user needs and expectations are met, and if the app appeals to and entices users, thus growing the base and ensuring future demand for upgrades.
We’re not ones to get caught up in buzzwords, “hip” sites and catchphrases. Quality, integrity and value have always worked well for our clients. You may have a great idea for a product that you want to bring to market. Or, you may have a need that requires you to come up with a product as the solution. At JIG, we know from experience that both require the same thorough planning and attention to detail we specialize in providing. We avoid false starts, or setting out on a “road to nowhere”. This is your journey, and we’ll help you map it, then travel it together, from start to finish.
Strategy: Assess. Establish the requirements, determine the purpose. Ask all the right questions early on. Where do you want to go from here? We’ll do the research. Then, we’ll brainstorm. With what we discover, we can lay out the plan and mark the milestones on a timeline.
Design: You can’t rush a good thing. So we take the time to do things right. We let User Experience inspire and drive the project to ensure satisfaction. Flexible, responsive, adaptable solutions that run on iOS, Android, Windows, Blackberry and HTML5. We look for opportunities to create value through innovative solutions. Then, we build value throughout the process by referencing the Big Picture.
Development: Your project is so much more than code. Which is why we take the multi-faceted role of Product Management so seriously, within the development phase where we ensure quality, testing, usability and support are all addressed. We’ll work with you to make the right decision about which platforms and tools will work best for the project. We’re sticklers for quality assurance through testing to deliver a high-performing and reliable end result. Finally, we establish support for users and product upgrades. Because we’re in it with you for the long run.